In 2016, the structural packaging design I engineered for Bare Cosmetics received further international recognition when it was featured by The Dieline as part of The Dieline Awards coverage. Known globally as one of the most influential platforms dedicated to packaging design, The Dieline showcases work that pushes the boundaries of creativity, structure, and brand experience.
At the time, I was working as a Packaging Designer at Hannapak, embedded within a manufacturing facility where design and production operated side by side. My role focused on the structural engineering of the box — developing the knifeline, mechanical functionality, and production feasibility behind the final aesthetic.
The Bare Cosmetics project centred around a premium unboxing experience. The objective was clear: create a structure that elevated the product both physically and emotionally. I engineered a unique internal lifting mechanism so that as the box opened, the bottle would rise seamlessly from within. The movement was subtle yet theatrical — enhancing the sense of luxury while maintaining structural reliability.
Designing a mechanism like this requires precision. Using ArtiosCAD, I built and refined the dielines to ensure correct tolerances, friction control, fold sequencing, and locking integrity. Every score line and panel had to serve both form and function. Because I worked directly within the manufacturing environment, I was able to prototype, test, and iterate rapidly.
The Dieline feature reinforced something that has guided my career since: impactful packaging is not surface decoration — it is engineered experience. True innovation happens when structural intelligence enhances brand storytelling rather than distracting from it.
This project continues to represent a core principle in my work: design should move people — sometimes quite literally.