In 2024, I was featured in an article by EY (Ernst & Young) as part of their Board Matters series, exploring the evolving role of people strategy in driving organisational performance. The article examined how businesses can remain competitive by ensuring their talent strategies are not only commercially sound, but fundamentally human.
I was invited to share my journey — why I entered the packaging industry, what motivates me, and how I have built a career that continues to evolve with purpose. My path into packaging was never just about designing boxes. It was about solving real-world problems at scale. Early in my career, working directly inside manufacturing environments, I developed a deep appreciation for how ideas move from sketch to shelf.
In the EY feature, I spoke about thriving in environments that allow both creativity and ownership. As Head of New Product Development at BioPak, I lead global NPD initiatives focused on sustainable packaging innovation. My role spans strategy, engineering, supplier collaboration, and commercial alignment. What drives me is not just launching new products — it is building systems that allow innovation to happen repeatedly and reliably.
A key theme in the article was autonomy and trust. In 2024, I relocated to the UK for six months to support business expansion and international product development efforts. That experience reinforced something important: high performance is not just about capability — it is about environment. When people are trusted, challenged, and aligned to meaningful outcomes, they rise.
The EY article positioned my experience within a broader board-level discussion: companies that want innovation cannot treat their people as resources alone. They must create cultures that encourage ownership, experimentation, and cross-functional thinking.
Being featured by EY was a meaningful milestone because it reframed my career journey through a strategic lens. It highlighted that individual growth and organisational growth are deeply connected. When businesses invest in people who combine technical depth with commercial awareness and creative thinking, innovation becomes embedded — not accidental.